The ultimate goal of our coach training was to enhance and differentiate our service line by integrating coaching into our day-to-day operations and maximize our success in delivering desired outcomes for the people and client organizations in which we serve.  

In 2001, managers from two service lines took Intrinsic Coach® training and gave very positive feedback.  Based on results we were seeing we proceeded ahead with the Intrinsic Coaching® methodology to achieve our goals.

By 2003, all Advocate Fitness associates were recommended to participate in the Intrinsic Coach® Development Series and it is completely paid for by Advocate.